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How to create and promote your company blog
In the previous article (link to Company blog: why it is important to have it) of our blog we understood what a company blog is and why it is important to have it. But how do you create a co...
Corporate blog: why it is important to have it
Everyone is talking about digital content now. And when defining a marketing strategy you certainly cannot avoid understanding how to create valuable content. Is critical. Just as it is essential...
Buyer Personas: what they are and how to create them
The term Buyer Personas is used in marketing to recall the typical target of your company.
What it is and how to build a community on Instagram
A Community is a group of people who share common goals and interests, actively participating on social networks.
Editorial Plan and Calendar: let's see the differences
Editorial Plan vs Editorial Calendar. We've all heard of them at least once, but do we really know what they are?
Keywords: what they are and why they are fundamental
A keyword is the set of one or more words that act as a link between the user's query on a search engine and the related results.
How to make an ad hoc editorial plan
The Editorial Plan is a document useful for establishing the contents that will be published and shared with the target audience.
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