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Tone of voice: what it is and how to use it for marketing
“Tone of voice” is the style and way a brand communicates with its audience through its choice of words.
What is SERP? Definition and advice for optimizing it
SERP is the acronym for "Search Engine Results Page", i.e. the search engine results page.
TikTok, formerly Musical.ly, is a Chinese platform created to make lip-sync and dance videos for teenagers.
How to Write an Optimized Instagram Bio
The Instagram Bio is an element of fundamental importance and one of the first things that users notice when they land on our profile.
How to create and promote your company blog
In the previous article (link to Company blog: why it is important to have it) of our blog we understood what a company blog is and why it is important to have it. But how do you create a co...
Corporate blog: why it is important to have it
Everyone is talking about digital content now. And when defining a marketing strategy you certainly cannot avoid understanding how to create valuable content. Is critical. Just as it is essential...
Inbound marketing: tools and success factors
We already know what inbound marketing is and how it works. Anyone who needs a refresher on the topic can reread it here (link to What is inbound marketing and how it works) In a nutshe...
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